Graduated in psychology, started in qualitative market research in 1994. Has extensive experience with all kinds of targets and markets (B2C and B2B). He is always keen on exploring hidden complex motives and insights, especially in the dynamic and fragmented FMCG area. Uses know how and techniques from psychodrama to make research more tangible and vivid.
Studied law and psychology, and graduated in social sciences. His fascination for market research is rooted in comprehensive understanding of people in the complexity of their social world. He has a vast experience with the research areas of consumer durables and services as well as B2B topics and targets. Kai has joined consumerone as a partner in 2008.
Graduate economist with a focus on market psychology. Began her career in advertising + marketing in 1992, where she was involved in planning brands and communication. Moved into qualitative market research after 4 years. Extensive experience in all segments, both B2C and B2B. Specialises in handling challenging topics and targets. Always keen to add the strategic marketer’s view.