markets

In today‘s fast-moving and fragmented consumer world it is no longer possible to view the results of market research in isolation. Knowing, understanding and evaluating the key facts, mechanisms and trends in the respective markets is the lynchpin of successful decision-making.

Our ideal is a partnership that combines your knowledge and ours to achieve the most effective and forward-looking implementation possible of market research findings.

The secret of success is to be able to distinguish between trends and hypes on the one hand, and lasting needs such as new developments and appropriate optimisations on the other. What is required for this purpose is a holistic understanding of markets, consumers and brands, plus plenty of sound experience in qualitative research and the courage needed to tread new paths.

our expertise stems from many different areas of fmcg and b2b…

Cosmetics / Fragrance:
Gorgio Armani / Allure / Axe / Biotherm / Blend-a-med / Bogner / Boss / Bruno Banani / Chanel / Clerasil / Club des Créateurs de Beauté / Cindy Crawford / Dove / Eucerin / Elizabeth Arden / Gucci / Hugo / Impulse / Kukident / L‘Oréal / Lux / Mexx / Nivea / Rexona / Seborin / Theramed / Tom Tailor / 4711 / Yves Rocher / Wish

Food and confectionery:

Alete / Alpro Soja / Becel Proacitve / Bertolli / Bifi / Bresso / Chiquita / du darfst / Haägen Dasz / Iglo / Kaba / Kinder: Happy Hippo, Überraschung, Chocofresh / Knorr / Langnese / Maille / Maggi / McDonald´s / Milka / Miracoli / Nestlé / Nesquik / Rocher / Rondnoir/ Wasa / Wrigley‘s

Beverages:

Aquarel / Amecke / Bacardi / Capri Sonne / Castel / Citrovita / Fanta / Jacobs / Kaffee HAG / Nescafé / Onko / San Miguel / Senseo / Soda Club / Smirnoff / Sprite

Detergents:

Calgon / Coral / Domestos / Fewa / Kuschelweich / Persil / Sil / Somat / Sunil / Viss / Hoffmann‘s / Palmolive

Fashion:

Georgio Armani / C&A / Cecil / TK Maxx / Zegna

Household appliances / Hi-fi:

AEG / Braun / Elektrolux / Cofresco-Melitta / Nescafé Dolce Gusto / Merloni / Tassimo / Samsung / Whirlpool

Pharma:

Beiersdorf / Cialis / Compeed / Dronedarone / Lipobay / Miraftil / Pfizer / Praxisdiscount / Sanofi / Umckaloabo / Vagisan

B2B and others:

Ahorn-Grieneisen / Amdocs / Apollo Optik / AOL / Bild / Barmer Ersatzkasse / Citroen / Deutscher Schulbuchverlag / DAK / Egyptian Travel Board / Melitta / Sparkasse / Spiegel Online / Walt Disney / Welt / Welt am Sonntag